The River at Rancho Mirage introduces season market to showcase local businesses.

March 25, 2021


Starting March 27th, The River will host an outdoor local market every Saturday and Sunday.  Admission is free and all are welcome to browse the fresh produce, hand crafted jewelry, custom clothing, golf apparel and more!

In response to the devastating effects of the COVID-19 pandemic, The Market is one of many ways The River is working to offer accessible options for local entrepreneurs seeking to kickstart or expand their businesses in a safe open-air environment.  The River stated, “With such hard times this past year, we wanted to be a part of the great community support by creating a safe place, not only for businesses, but for customers also.”

Limited space is still available at a low monthly rate for vendors interested in selling their goods from the highly visible parking lot bordering Bob Hope Drive.

Follow us on Instagram @theriverrm for other community events and updates in the case of inclement weather.  For more information on The Market at The River or if you would like to join as a merchant, please call (760) 898-7004 or (760) 341-8382 or email  We look forward to hosting more outdoor events where guests can safely gather in the stunning Coachella Valley!