SwingPoint Media – Use Targeted Marketing to Boost Your HVAC Business

November 22, 2022

HVAC companies are used to servicing customers with questions about their air conditioning and heating systems. However, some questions come up more frequently than others. As a business owner, it’s important to be prepared for these inquiries so you can provide accurate information and pricing. Here are some of the most common questions customers ask HVAC technicians.

“What are the different types of HVAC systems, and which is best for me?”

Your customer may be unaware of the various HVAC options available to them. Give them a brief overview, such as below, and then expand on the areas that might be most beneficial to them.

Ducted HVAC systems consist of a central unit that is connected to air ducts throughout the building via vents or diffusers. These systems circulate cooled or heated air through the system and are generally used in larger buildings requiring high cooling and heating levels.

Another type of HVAC system is mini splits, which consist of an outdoor condenser unit connected to one or more indoor evaporator units via refrigerant lines. This type of system is often used in smaller buildings with only a few rooms requiring HVAC services, as it offers greater energy efficiency than other types of HVAC systems.

Finally, heat pumps are also frequently used in HVAC applications due to their ability to both heat and cool buildings depending on the season. These systems transfer heat from indoors to outdoors during colder months while doing the opposite during warmer weather. Overall, there are many different options when it comes to HVAC systems, each with its own unique benefits depending on your specific needs and situation.


“How do I know if my current system needs repair or replacement?”

Many customers are going to call because they are unsure whether or not their faulty system is worth repairing or needs to be replaced. Be prepared to give them the information they need to make an informed decision. Below is an example.

If you’re unsure whether your HVAC system needs to be repaired or replaced, there are some telltale signs that can help you make this decision. For one thing, if your HVAC system is making strange noises or is experiencing frequent breakdowns, it may be time to replace the unit. Another sign that your HVAC system needs to be updated is if it is not keeping your home at the appropriate temperature. In addition, if your HVAC system is more than ten years old, it likely no longer meets current energy efficiency standards and also requires replacement sooner rather than later. Ultimately, the best way to know if your HVAC system needs work is to consult with a qualified HVAC professional who can thoroughly assess the unit and help you decide on an appropriate course of action moving forward.

“How much to install a new system, and what factors influence the final price?”

If your customer has been researching HVAC prices online, be sure they know the factors that affect the price where they live. Let them know,

The overall cost depends on several factors, including the size and layout of your space, as well as any HVAC-related upgrades that may be required to accommodate your specific needs. Other factors that influence the final price tag include the type of HVAC system that you select (such as air conditioners, heat pumps, or furnaces), any associated installation costs, and any additional HVAC accessories or add-ons that you may wish to purchase.


“Can you provide a list of references of customers who have used your services in the past?”

It isn’t unusual for potential customers to want to know how others have felt about your services. Be prepared with a list of previous clients that don’t mind being contacted. You might answer those potential customers with the following.

Thank you for reaching out about our HVAC services. We have many references that can speak to the quality of our work and the excellent customer service we provide. Our HVAC business has a long history of providing reliable HVAC solutions to homes and businesses throughout the area. We have extensive experience in maintaining and repairing all types of HVAC units, and our team is highly skilled and well-trained in their work. We would be happy to provide you with a list of references so that you can speak to customers who have used our services in the past, or if you are interested in learning more about our business history, please feel free to contact us directly. Thanks again for considering us as your HVAC provider!

“What guarantees do you offer with respect to your workmanship and products?”

This is an important area that many customers are concerned about. Does your HVAC company feel confident enough about its work to offer a guarantee? If so, be prepared:

At our company, we work hard to ensure that all of our workmanship and products are of the highest quality. We believe in providing exceptional customer service and offering quality guarantees with respect to our workmanship. Whether you are purchasing a new appliance or having your home remodeled, you can count on us to deliver excellent work that is built to last. We work closely with reputable manufacturers and suppliers so that we can offer only the best products on the market at competitive prices. With our extensive experience and commitment to excellence, we are confident in our ability to deliver outstanding results every time. So if you are looking for peace of mind when it comes to your home improvement projects, look no further than our company! We guarantee that you will be completely satisfied with our workmanship and products.


As an HVAC company, you will need to answer common questions from customers. They may ask for references, guarantees, or prices. Be prepared to answer these questions thoroughly so that the customer feels comfortable moving forward with you. Having solid answers to these common questions helps you close more sales and build trust with your potential customers.


SwingPointMedia is a marketing company focused on using content marketing, such as written articles, videos, and podcasts, to attract their customers’ ideal audiences. This approach has proven to attract higher-quality customers while simultaneously reducing the sales cycle by as much as 70%.

SwingPointMedia serves local businesses in Southern California and can be reached by calling 760-422-5176.