Outdoor Mall is Open for the Public and New Businesses

September 03, 2020

Contact: Annemarie Campbell


(442) 307-1119


“Since the start of the COVID-19 pandemic, we realize that mandated closures, travel restrictions, and social distancing requirements have been detrimental to many local businesses.  Seeing this, we felt we needed to find a way to help.  We began reaching out to different resources around the city and met with the Ranch Mirage Chamber of Commerce to figure out the most effective way we could help the community.  As the city’s only open-air entertainment lifestyle center, The River provides a unique outdoor environment for businesses to continue thriving while observing the highest health and safety standards.


Here at The River, we feel that our outdoor center can play an assisting role in helping our community during this pandemic by offering a safe environment for new and existing businesses whose direct sales were put on hold due to restrictions on indoor retail and food service.  For new tenants, The River is offering shorter lease terms and outdoor selling and patio space to help restore and strengthen businesses during this difficult time.  For those interested in launching a gallery, boutique retail store or restaurant, tenant-ready space is available for immediate occupancy.


This pandemic was not something anyone saw coming, nor could anyone predict the damage it would bring.  As a community that is where we all come in to assist our neighbors, because when they thrive, we all thrive. “


Tours are conducted daily by the onsite management team.  For more information please contact The River at 760-341-2711 or leasing@theriveratranchomirage.com.


About The River at Rancho Mirage

The River at Rancho Mirage is a year-round outdoor destination for your family to gather, your business to thrive, and your friends to celebrate.  Featuring shopping, dining, and entertainment with an unmatched environment of style and beauty in the heart of Coachella Valley.  With breathtaking fountains and waterfalls cascading through a 30-acre landscaped oasis, guests experience spectacular live music in the amphitheater surrounded by mountain views and fun-filled events.  The River is also home to the largest Supercharging Station in the Coachella Valley, shaded carports, and valet parking.  Anchored by Century Theatres and The Cheesecake Factory, The River has always focused on bringing new tenants to add to the overall experience and create additional synergies for existing businesses.