Meet the Team: The River @ Rancho Mirage

September 03, 2020

Contact: Annemarie Campbell

(442) 307-1119


The River at Rancho Mirage, an outdoor dining and entertainment center, is proud to introduce their management team.


Frank Tovar, MBA Property and Operations Manager

As a licensed realtor and MBA graduate, Frank brings to the team 30 years of real estate experience, 13 of those as a commercial Property Manager.  At The River, he oversees day to day operations, capital improvement projects, and leasing. His humility, kind demeanor, and strong will to find a solution to every problem quickly made him a strong presence, not only at The River, but the City of Rancho Mirage. Of all properties he has managed he says, “By far, The River is a unique property which is not your typical destination center, it is community.”


Carly A. Nelson Leasing and Assistant Property Manager

Carly began her 10-year career in property management at Fashion Island, a popular outdoor retail center in Newport Beach.  From the beginning she has been a hands-on worker, ready to learn and take on any challenge.  Relocating with her family to the Coachella Valley launched a new chapter for Carly as the Assistant Property Manager at The River.  Taking on a new endeavor this year, she joined the leasing team where she contributes a broad depth of local knowledge and market insight. She takes on every project with a smile and “can do” attitude, always ready to listen to the needs of others and help any way she can.  Working for The River she says “Moving to Coachella Valley gave me the opportunity to be a part of The River at Rancho Mirage where I work with a small yet powerful team to manage and build The River into the future experience of outdoor centers.”


Annemarie Campbell Onsite Event and Marketing Director

Newest to the team Annemarie comes with over 30 years of experience as an Event Coordinator. She has hosted a variety of events, such as weddings, expo’s, musical events, art shows, charity, and sporting events, both for private clients and for local businesses throughout the Coachella Valley.  Her degree in Marketing and Communications has assisted in an extended background in bilingual radio and TV advertising. Her determination and passion for what she does results in events that not only create a fun environment, but a lasting memory.


For more information on leasing or hosting an event at The River please call 760-341-2711.


About The River at Rancho Mirage

The River at Rancho Mirage is a year-round outdoor destination for your family to gather, your business to thrive, and your friends to celebrate.  Featuring shopping, dining, and entertainment with an unmatched environment of style and beauty in the heart of Coachella Valley.  With breathtaking fountains and waterfalls cascading through a 30-acre landscaped oasis, guests experience spectacular live music in the amphitheater surrounded by mountain views and fun-filled events.  The River is also home to the largest Supercharging Station in the Coachella Valley, shaded carports, and valet parking.  Anchored by Century Theatres and The Cheesecake Factory, The River has always focused on bringing new tenants to add to the overall experience and create additional synergies for existing businesses.