HOSPITALITY WORKFORCE RELIEF FUND SEEKS DONATIONS TO AID LOCAL WORKERS FACING FINANCIAL HARDSHIP FROM COVID-19
Visit GPShospitalityfund.org to make a financial contribution
Rancho Mirage, CA – April 9, 2020 – The Greater Palm Springs Tourism Foundation is collecting donations to support local workers in the tourism and hospitality industry facing financial hardship as a result of COVID-19. All donations will provide economic relief to Greater Palm Springs families who depend on work in the hospitality and tourism industry for their livelihood. Funds will be distributed by local nonprofit, Lift to Rise and United Way of the Desert, through the Coachella Valley Economic Protection Plan and Support Fund. Visit GPShospitalityfund.org to make a financial contribution.
More than 50,000 jobs are supported by tourism in the Coachella Valley. As a result of the statewide shelter-in-place guidelines, many workers in the Greater Palm Springs tourism and hospitality industry face severely reduced hours or are out of work, impacting their ability to provide for their families and afford basic necessities, like food and housing. Donations will support those experiencing unprecedented challenges brought on by the coronavirus crisis.
Families experiencing economic hardship as a result of job loss or reduction in hours in the hospitality and tourism industry in the Coachella Valley are eligible to apply for assistance through the Coachella Valley Economic Protection Plan and Support Fund at www.lifttorise.org/protection. The Coachella Valley Economic Protection Plan connects residents with a wide range of existing resources to assist with housing, utilities, food insecurity, medical care, transportation, education and other services. The Support Fund aids hospitality workers struggling with the economic impacts of COVID-19 by providing as many families as possible with $200 in immediate economic relief.
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About the Greater Palm Springs Tourism Foundation Founded in 2018, the Greater Palm Springs Tourism Foundation is a not-for-profit 501(c)(3) organization dedicated to advancing education, employment and professional growth in the local tourism and hospitality community.
About the Coachella Valley Economic Protection Plan and Support Fund The Coachella Valley Economic Protection Plan and Support Fund is a public-private coordinated strategy to address the short- and long-term challenges of COVID-19 and the ensuing economic shutdown. The Plan provides a framework for regional collaboration to support Coachella Valley residents affected by COVID-19.
MEDIA CONTACT Joyce Kiehl, Director of Communications 760.969.1338 | jkiehl@gpscvb.com visitgreaterpalmsprings.com
