SwingPoint Media – Google Business Profile: The Free Website Your Local Business Needs

January 31, 2023

Google Business Profile: The Free Website Your Local Business Needs

As a small business or local business owner, you know that the internet can be a powerful tool to increase your visibility and reach new customers. But there are so many choices out there. How do you know which one is right for you? The answer: Google Business Profile, formerly known as Google My Business.

This free website gives local businesses an easy way to get on the map and make sure their business is found when people search online. With its powerful features, streamlined setup process, and unbeatable price tag (that’s right — it’s completely free!), Google Business Profile makes it simple for entrepreneurs of every size to create a website that stands out from competitors in their area.

What Is Google Business Profile?

Google Business Profile is an invaluable marketing tool for local businesses that want to succeed in today’s digital landscape. They can use it to increase their online visibility and make sure that potential customers are able to find them through Google searches. In fact, having a Google Business Profile is essential for companies looking to get an edge over their competition in the modern market.

Customers rely more and more on the internet to research local products and services. Google Business Profile ensures they have all the information they need right at their fingertips. Google’s technology facilitates brand awareness and customer engagement in ways that you simply can’t match with traditional marketing means, making Google Business Profile a no-brainer for businesses around the world who want to secure themselves long-term success.

Benefits of Google Business Profile

Google Business Profile gives customers the ability to quickly and conveniently locate a business amongst Google’s search results. The manifestation of this convenience is the coveted “3 Pack,” which appears at the top of Google’s search page when users conduct a local search. It includes the business information, including name, address, contact details, and Google Maps link. All of these enable customers to find what they’re looking for within seconds.

Google’s “3 Pack” feature offers businesses a unique marketing opportunity that can be extremely beneficial. With Google’s unparalleled reach, the “3 Pack” ensures more visibility for your business and, thus, more customers. Not just that, but Google only selects the most relevant businesses from its Google Business Profile – considering customer reviews, proximity, relevance to search queries and overall quality – further increasing the credibility of your business. All in all, Google’s “3 Pack” feature is a dynamic marketing tool that has huge potential to increase customers for local businesses.

Another great benefit is that Google tracks any activity related to the account, such as calls and engagement rate. This data provides incredibly useful insights into customer behavior that can be used to optimize the marketing strategy. Businesses are able to easily identify which hours of the day elicit more calls and determine how many customers are actively engaging with their Google profile. Google Business Profile is a powerful addition to any business’s arsenal, allowing them to create a successful marketing plan with reliable data.

Consistency Is Key

Creating a Google Business Profile with accurate information like your address, city, state, phone, and email ensures that customers can easily find and contact your business. This increases the chances of them visiting your store or picking up the phone when they see your listing, which translates into more potential profit for you. So if you want to be successful, make sure that the information associated with your Google Business Profile is accurate; it’s just good business sense.

Consistently posting content, including images, is essential to get the most out of your profile. Whether you’re highlighting your products and services or promoting special events or promotions, Google Business Profile puts everything right at your customers’ fingertips. It ensures that all eyes are on what you have to offer. Updating your profile will ensure maximum customer engagement and attract new customers like never before. Don’t let this marketing opportunity pass you by.

Don’t Fall Behind

When it comes to marketing, it’s not enough to simply set up your Google Business Profile and turn your attention elsewhere. It needs to be maintained and regularly optimized with fresh content, updated information, pictures, videos, and more for it to be truly effective. It’s also important to respond quickly to customer reviews as well. These customers have taken the time out of their day to communicate with you and show appreciation or critique, so make sure you take the time to thank them accordingly. Google Business Profiles are an efficient way of connecting with customers internationally – all successful businesses must be on board.


Google Business Profiles offer businesses a unique and powerful marketing opportunity that shouldn’t be ignored. Utilizing the “3 Pack” feature, businesses can increase their visibility and credibility significantly and track customer behavior for further optimization processes. Consistency is key when it comes to keeping your Google Business Profile up-to-date with fresh content and accurate information.

Make sure you don’t fall behind, as your competitors are likely taking advantage of this great marketing tool! With Google Business Profiles, businesses can increase their customer base exponentially. Don’t let this opportunity go to waste.

Setting Up a Google Business Profile

  1. Create an account: Go to google.com/business and create an account. Verify your business by providing your business name, address, and phone number.
  2. Fill out your profile: Once your account is set up, fill out your profile with information about your business, such as hours of operation, services or products offered, and photos.
  3. Verify your listing: Google will send a verification code to your business address or phone number to ensure that you’re the legitimate owner of the business.
  4. Optimize your profile: Make sure to keep your profile up-to-date by regularly checking your information and making any necessary changes. Make use of Google’s features, such as photos, videos, and posts, to make your profile more engaging and informative.
  5. Monitor your performance: Use the insights and data provided by Google to track your performance, such as the number of views, clicks, and calls your profile receives. Use this to optimize your profile and improve your online presence.
  6. Respond to reviews: Encourage customers to leave reviews and respond to them promptly. This helps build a positive reputation and increase the visibility of your profile.
  7. Use Google’s tools: Take advantage of Google Maps and Google Street View to showcase your business location and make it easy for customers to find you.
  8. Keep it consistent: Use the same name, address, and phone number across all online platforms. This helps Google match your information and increase your visibility.


Local businesses, especially the ones that are maybe too small to be managed by a marketing company, often struggle to be found by new customers on the internet. SwingPointMedia recognizes this and has created a podcast for local businesses, sharing strategies and tactics that can be applied to help you grow.  In addition, SwingPointMedia offers affordable guidance and coaching to local business owners who want or need to “do it themselves” with a goal to reduce and eliminate wasted time and money chasing the wrong “best strategy” for your business.

Want to learn more?  Contact us today – Jeff@swingpointmedia.com