Business Recovery Alliance: Coachella Valley Launches PSAs for Local Economy Health

July 30, 2020

Rancho Mirage, CA: The Business Recovery Alliance: Coachella Valley is a group of local business leaders working toward the safe, successful and sustained reopening of the Coachella Valley. The team meets weekly via ZOOM to discuss issues, challenges and successes and runs a Facebook Group page which helps communicate business updates, links and timely information to local businesses and employees. The Facebook Group page can be found here.

Recently, the alliance has been launching a series of PSAs which have helped the community to safely support our local businesses.

The first safety and compliance campaign took place in June and July reminded everyone of the importance of masks, social distancing and household gatherings/community safety. The current campaign is called “Shop Safe and Shop Local” aimed at reminding people of remaining safety-minded and keeping dollars local rather than shopping at any business out of the area. The next campaign will focus on local and early holiday shopping.

Campaigns consist of a variation of the following: social media, radio, TV and print.

The goals of the group revolve around the supporting the safety and health of the business community, economic development and jobs.

About: Business Recovery Alliance: Coachella Valley is made up of the following organizations, businesses and business groups:

Desert Business Association

Desert Elite Referral Partners

Desert United Luncheons

Desert Valley Builders Association

Indian Wells Chamber

Main Street Palm Springs

Palm Desert Area Chamber

Palm Springs Chamber

Rancho Mirage Chamber, Alliance Founder

Thousand Palms Chamber

Coachella Valley Women’s Business Center

   In Partnership with

      The River Rancho Mirage

      Westfield Palm Desert

      The Gardens on El Paseo



Media Contact: Katie Stice, IOM, President/CEO, Rancho Mirage Chamber of Commerce

(760)568-9351 or