Rancho Mirage, CA: The Business Recovery Alliance: Coachella Valley is a group of local business leaders working toward the safe, successful and sustained reopening of the Coachella Valley. The team meets weekly via ZOOM to discuss issues, challenges and successes and runs a Facebook Group page which helps communicate business updates, links and timely information to local businesses and employees. The Facebook Group page can be found here.
Recently, the alliance has been launching a series of PSAs which have helped the community to safely support our local businesses.
The first safety and compliance campaign took place in June and July reminded everyone of the importance of masks, social distancing and household gatherings/community safety. The current campaign is called “Shop Safe and Shop Local” aimed at reminding people of remaining safety-minded and keeping dollars local rather than shopping at any business out of the area. The next campaign will focus on local and early holiday shopping.
Campaigns consist of a variation of the following: social media, radio, TV and print.
The goals of the group revolve around the supporting the safety and health of the business community, economic development and jobs.
About: Business Recovery Alliance: Coachella Valley is made up of the following organizations, businesses and business groups:
Desert Business Association
Desert Elite Referral Partners
Desert United Luncheons
Desert Valley Builders Association
Indian Wells Chamber
Main Street Palm Springs
Palm Desert Area Chamber
Palm Springs Chamber
Rancho Mirage Chamber, Alliance Founder
Thousand Palms Chamber
Coachella Valley Women’s Business Center
In Partnership with
The River Rancho Mirage
Westfield Palm Desert
The Gardens on El Paseo
Media Contact: Katie Stice, IOM, President/CEO, Rancho Mirage Chamber of Commerce
(760)568-9351 or Katie.Stice@RanchoMirage.org